The Ontario Campaign for Action on Tobacco - which includes the Canadian Cancer Society and the Heart & Stroke Foundation - said proposed changes to the Smoke Free Ontario Act announced last week will allow the advertising of such products.

The report suggests ways to reduce the percentage of Ontarians who smoke from 17 per cent to less than five per cent by 2035 - a target identified by the federal government.

The report, created by the Executive Steering Committee (ESC) — established by Ontario's Health Minister Eric Hoskins in spring 2017 — outlines a comprehensive 10-year smoke-free Ontario strategy.