Sid Lee

• We the North: A black flag, a Raptor’s claw, and the branding of Canadian basketball

  While Sid Lee was contracted to redesign the brand for one team, Canada's only NBA team, they realize now that what they'd been tasked with was branding Canadian basketball.

  Canada

  Jun 2, 2019
  
• Dramatic distracted driving exhibit promoting safety behind the wheel

  The dramatic scene is an art exhibit to highlight the dangers of distracted driving and promote the use of hands free deceives behind the wheel.

  Traffic

  Apr 15, 2019
  
• Advertisement
• Highway 20 in Lachine gets ‘beautified’ for Montreal’s 375th anniversary

  The vibrant blue stripes on the Highway 20 sound barrier in Lachine are part of a new art installation, a gift to Montrealers from private donors.

  Environment

  May 30, 2017
• Advertisement
• Montreal’s Sid Lee ad agency sold to Japanese group

  Canadian creator of 'We the North' campaign and others looking to expand footprint into new Asian markets, it says.

  Canada

  Jul 6, 2015
• Comedian Sugar Sammy’s metro ads win big at Quebec’s CREA Awards

  Comedian Sugar Sammy's Christmas list included a complaint to Quebec's Office de la langue francaise, which won him three awards for best advertising campaign.

  Canada

  Apr 17, 2015