President's Choice Financial
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Loblaw to merge Shoppers Optimum and PC Plus loyalty programsLoblaw will merge the two programs starting Feb. 1, 2018 under the name PC Optimum.ConsumerNov 8, 2017
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CIBC sees bumpy transition of PC Financial accounts to SimpliiIn announcing the deal in August, CIBC promised a smooth transition for existing PC Financial clients.MoneyNov 1, 2017
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CIBC’s new banking brand, Simplii, to take over 2 million PC Financial accountsCIBC will wind down PC Financial consumer banking and shift all clients over to the Simplii brand on Nov. 1.ConsumerAug 16, 2017
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