Colin Kaepernick Just Do It

• People are burning their shoes. But Nike wants to be on the ‘right side of history,’ expert says

  While the popular sporting goods brand received a fiery mix of backlash and praise on social media for the move, some experts maintain that making the controversial, former-NFL player the face of the campaign was "fantastic marketing."

  Consumer

  Sep 4, 2018
  
• Nike shares fall as consumer backlash over Colin Kaepernick ad grows

  Shares of Nike Inc fell three per cent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media.

  Consumer

  Sep 4, 2018
  
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• Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign

  In featuring Kaepernick, Nike VP Gino Fisanotti called him "one of the most inspirational athletes of this generation."

  Sports

  Sep 4, 2018
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• ‘Just Do It’: Colin Kaepernick headlines Nike ad campaign marking 30 years of famous slogan

  "Believe in something. Even if it means sacrificing everything. Just do it."

  Sports

  Sep 3, 2018