TORONTO — Holt Renfrew unveiled an ambitious $60 million plan Tuesday for the transformation of the Ogilvy store on St. Catherine Street in downtown Montreal.
The company says the store, located at the corner of Rue de la Montagne, will be expanded into an adjacent property to create the largest collection of luxury fashion and beauty brands in Canada.
Branded “Ogilvy, part of the Holt Renfrew & Co. collection,” the store will span 220,000 square feet and officially open in 2017.
“This is another exciting step forward in Holt Renfrew’s dynamic growth plan,” said Holt Renfrew president Mark Derbyshire, in a statement.
“The Montreal market presents a unique opportunity to leverage two storied brands. Inspired by the best of both Holt Renfrew and Ogilvy, and based on extensive customer research, we have developed a grand vision with bold new concepts that celebrate Montreal’s rich fashion heritage and sophisticated shoppers.”
Joanne Nemeroff, who will lead the team responsible for the redevelopment, said the new store will cement Montreal’s standing as an international luxury shopping destination.
Construction is set to begin in the fall of 2014. The store — and the Holt Renfrew store on Sherbrooke Street West — will remain open.
The company said plans for the current Holt Renfrew store will be determined at a later date.
Holt Renfrew and Ogilvy are owned by the Selfridges Group Ltd., which is controlled by the Weston family of Toronto. It operates nine stores across Canada as well as stores in the U.K., Ireland and the Netherlands.
Comments