FanDuel Sportsbook and PokerStars announced Friday their partnership with Maple Leaf Sports & Entertainment.
Under terms of the agreement, FanDuel Sportsbook will be MLSE’s official sports-betting partner while PokerStars is the official gaming partner.
Ontario’s sports-betting market opened fully Monday, but PokerStars hasn’t yet been approved to operate in the province.
The deal is a big one considering MLSE’s ownership stable includes the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors, CFL’s Toronto Argonauts, Major League Soccer’s Toronto FC and AHL’s Toronto Marlies.
“The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture,” Dale Hooper, General Manager, FanDuel Canada, said in a statement. “As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada’s most dedicated sports fans.”