Northlands held a news conference on Thursday to announce Honda as the sponsor of the 2010 Honda Edmonton Indy.
“Northlands is very pleased to welcome a national sponsorship partner like Honda Canada as the title sponsor for the 2010 Honda Indy Edmonton,” said Ken Knowles, Northlands President. "As one of Edmonton’s leading international sporting events and tourism destinations, the 2010 Honda Indy Edmonton will provide an incredible international platform to showcase this new sponsor partnership.”
The announcement comes after the race lost $9.2 million in 2008 and 2009.
“We will be working closely with Northlands and the event sponsors to ensure the Honda Indy Edmonton remains as the largest motorsports event in Western Canada and the Pacific Northwest for this year and beyond,” said Jerry Chenkin, executive vice president of Honda Canada Inc.
The city’s contractual obligation to run the race ends after 2010.
The 2010 Honda Edmonton Indy runs July 23-25. Three day ticket packages for the event are on sale now.
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