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Photo of Justin Trudeau and family canoeing spotted on random Kentucky billboard

Click to play video: 'Trudeau & family appear on billboard in Kentucky'
Trudeau & family appear on billboard in Kentucky
WATCH: Trudeau & family appear on billboard in Kentucky – Jan 17, 2019

A photo of Prime Minister Justin Trudeau and his family was spotted on a random billboard in Kentucky, promoting a local canoe outfitting business — and no, it’s not a selfie.

The photo, seen on a billboard promoting a canoe and kayak business, began to make the rounds on social media earlier this week, showing a smiling Trudeau sitting in a red canoe with this wife Sophie Gregoire Trudeau, and their two oldest children, Xavier and Ella-Grace.

“Mammoth Cave Canoe & Kayak,” the billboard reads. “1 mile on the left.”

The photo shows the Trudeau family smiling and waving as they paddled in a canoe. It’s unclear how long the billboard has sat erected on the side of a Kentucky road, but as the Canadian Press points out, the advertisement has been there since at least 2016.

READ MORE: Justin Trudeau looking for support from allies amid China feud

A photo of the billboard got traction on Wednesday after someone posted it on Reddit.

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“Did you ever hear about our Trudeau billboard down here in Kentucky. We haven’t quite learned not to steal pictures from the Internet yet,” reads the photo caption.

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The prime minister got wind of the billboard, saying the photo of him and his family was taken in 2013.

“For the record: This was taken in Yukon in 2013,” Trudeau said. “A spectacular part of this country to explore. #ExploreYukon cc: @TravelYukon.”

Trudeau originally tweeted the photo himself in August 2013 when he announced he and his wife were expecting their third child.

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The Reddit post has been up-voted over 7,000 times since being posted on Wednesday.

–with a file form the Canadian Press

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