Close to 4,000 grocery decision makers sampled new or improved products at the annual grocery showcase in Vancouver today – and the buzzword at this year’s event is “gluten-free”.
For people who work in the food industry, decisions that determine what we buy in the grocery stores need to be determined months, if not years, in advance. Grocery Showcase West offers companies an opportunity to show off their latest products.
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Almost 400 booths filled up the Vancouver Convention Centre and among many of them two key words kept being seen and heard – gluten-free.
Along with gluten-free, another hot trend for this year is alternative drinks for those with lactose intolerances, like coconut and almond beverages. And one drink in particular made a splash – maple water.
The popularity of products will be gauged at this trade show with millions of dollars in deals being made, helping an exploding industry keep its edge.
In the next few weeks to six months, many of the food, toiletries and even pet products displayed at the trade show will find their way onto your grocers’ shelves, and into your home.
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