Payless taught fashion influencers a lesson about shoes by opening a fake store that sold bargain retailer shoes at designer prices.
Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise.
The company then posted a video of what happened on Facebook.
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The VIP shoppers paid as much as US$645 for shoes that sell from $19.99 to $39.99 at Payless. The store rang up $3,000 before Payless came clean with the reveal.
https://www.instagram.com/p/BpfhdnYnIJh/
One shopper exclaimed, “Shut up! Are you serious?”
The pranked shoppers got their money back and were allowed to keep the shoes.
WATCH: Punked by Payless: Discount shoe retailer dupes ‘influencers’
![Click to play video: 'Punked by Payless: Discount shoe retailer dupes ‘influencers’'](https://i0.wp.com/media.globalnews.ca/videostatic/221/247/2018-11-30T22-57-51.6Z--640x360.jpg?w=1040&quality=70&strip=all)
Their reactions will be featured in a series of commercials.
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