Gallery: Montreal gets cheeky for Jayden

MONTREAL – Over two-thousand Montrealers got cheeky this week for a very good cause.

A two-day bone marrow drive was held on Wednesday and Thursday at Concordia’s downtown campus, for a four-year-old who’s fighting for her life.

Jayden Roll was recently diagnosed with a rare form of leukemia that requires a transplant. After hearing the devastating news her family decided to take action. Her aunt started a Facebook page and her cousins took to YouTube to help organize a bone marrow drive for Jayden where potential donors simply get their cheeks swabbed to see if they’re compatible.

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At the event,  many were decked out in crowns in honour of Jayden who, like most little girls her age, wants to be a princess.

So many people lined up to be tested that 700 more swab kits were flown in by private jet to meet the demand on Thursday night.

Dozens of drives will be held across the country in the coming weeks.