Here is the definition under the Alberta Fair Trading Act.
A “negative option practice” means a consumer transaction in which a supplier
(a) provides goods or services to a consumer, including the enhancement of a service that a consumer is already receiving, that the consumer did not request, and
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(b) requires the consumer to pay for the goods or services unless the consumer informs the supplier that the consumer does not want the goods or services.
A consumer is not liable to pay for any goods or services received under a negative option practice.
No supplier may supply goods or services to a consumer through a negative option practice.
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