FreshSpoke targets small agri-food wholesalers for ‘shared delivery system’

Click to play video: 'Start up FreshSpoke delivers a new business model to help agri-food wholesalers and buyers' Start up FreshSpoke delivers a new business model to help agri-food wholesalers and buyers
FreshSpoke tackles the challenge of distribution for small businesses in the agri-food industry – May 17, 2018

Online start-up FreshSpoke is a little less than two years old and now it’s moving into southeastern Ontario.

They provide a platform that alleviates the one issue that plagues small producers in the agri-food industry — distribution.

FreshSpoke connects local food producers and buyers together in what they call a “shared delivery system.”

CEO Marcia Woods says one of the big benefits to the wholesalers is they can band together to fill a delivery truck.

“What we do is then share the cost of that delivery for the buyer which makes those products more competitive.”

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Sacha Squair and her husband own Three Dog Winery in Prince Edward County.

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Squair says the cost savings mean they can geographically expand their market.

“For us, it means greater access to a larger number of restaurants around the province. It reduces our carbon footprint by not having to deliver and solicit to those restaurants.”

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Fresh Spoke recently expanded into the United States but has primarily worked out of southwestern Ontario.

The company now has 160 suppliers and 350 buyers in Ontario.

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