Loblaw ID requests for $25 gift card prompts questions from privacy watchdog

Click to play video: 'Loblaws under fire for bread gift card offer' Loblaws under fire for bread gift card offer
The Loblaws chain is under fire for asking some consumers very personal information in order to qualify for a $25 gift card. Anne Drewa has the story – Apr 9, 2018

The federal privacy commission has asked Loblaw Companies Ltd. for more information about its decision to request some customers to provide additional personal information to secure a gift card related to the alleged bread price-fixing scandal.

READ MORE: Loblaw customers upset after company asks for proof of ID for $25 gift card

Privacy concerns have been raised by customers about the grocer’s request for information such as a scan of their driver’s licence or utility bill in order to receive the card.

The company has said it is only collecting the information for verification purposes and will then destroy it.

Story continues below advertisement

It has said the vast majority of customers won’t be required to make the additional step, but it has not provided details as to how they are choosing to single out some people.

Loblaw has offered customers a $25 gift card as a goodwill gesture after admitting their participating in what they say was an industry-wide arrangement to fix bread prices.

READ MORE: No matter how you use it, $25 Loblaw card could be a big gift to Loblaw

On its website, the privacy commissioner notes that the stringency of authentication processes should be commensurate with the risks to the organization as well as to the individual.

Sponsored content