November 23, 2017 2:14 pm

Philippe Couillard denounces Adidas manager’s comments on French language

The Adidas logo.

AP Photo/Matthias Schrader
A A

Quebec’s premier is criticizing the manager of an Adidas store who reportedly told a Montreal crowd that he would say a few words in French at an event to accommodate the city’s French media.

READ MORE: English F-word acceptable for French broadcasts, regulator says

Story continues below

Philippe Couillard said the manager’s statements, if true, are unacceptable and regrettable in a French-speaking province.

READ MORE: ‘In Quebec, we speak French,’ CAQ proposes mandatory language classes for immigrants

Several Quebec personalities vowed to boycott the activewear company yesterday after Le Journal de Montréal reported the official’s comments.

According to the newspaper, the manager told the crowd at a store launch event that he would begin his speech with a few words in French, before switching to English.

READ MORE: Nova Scotia and Quebec sign agreement on promoting the French language

In Quebec City, Parti Québécois (PQ) Leader Jean-François Lisée blamed Couillard for the incident, accusing him of having promoted the use of English in workplace.

Couillard replied that while English speakers are an important part of Quebec society, the language of the workplace is French.

© 2017 The Canadian Press

Report an error

Comments

Want to discuss? Please read our Commenting Policy first.