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BUSINESS REPORT: Will Canadians Swoop in on budget WestJet carrier’s deals?

Click to play video: 'WestJet to launch ultra-low-cost airline'
WestJet to launch ultra-low-cost airline
April 2017: WestJet to launch ultra-low-cost airline – Apr 20, 2017

Swoop is the all-new WestJet discount airline that will start flying next summer.

It will offer fares that are 40 per cent cheaper than those currently available in Canada and operate as a completely separate and distinct brand.

The hope is that the new carrier will lure back Canadians who have been crossing the border to board cheap no-frills U.S. airlines.

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READ MORE: Planning to fly with an ultra low-cost carrier? Canadians shouldn’t expect too much

WestJet has announced that Abbotsford is on the list of airports served, and the company is now negotiating with different airports across Canada.

According to WestJet, Swoop will be charging fees for everything from carry-on luggage and priority boarding to in-flight entertainment and extended legroom seats.

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READ MORE: Air Canada open to ultra-low-cost air fares to compete in changing market

It also said featured advertising on board is a possibility.

Air Canada is planning a similar entry into the market, but analysts state, “there may only be room for one low-cost carrier, and WestJet is best suited to that role.”

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