CAMI strike could put pressure on GM due to Equinox’s popularity

Members of Unifor Local 88 picket at the General Motor's CAMI plant in Ingersoll, Ont.
Members of Unifor Local 88 picket at the General Motor's CAMI plant in Ingersoll, Ont. CamiStrike / Twitter

The clock is ticking for both sides involved in the autoworkers strike at the CAMI plant in Ingersoll, Ont.

As pickets line up for their fourth day of the strike, the union representing the workers has formally contacted General Motors Canada in hopes of returning to the bargaining table. They want their members to get back to work as soon as possible, but officials say they will not back down until the company commits to product investment for the plant.

READ MORE: CAMI Strike: Union to reach out to GM with intent to resume bargaining talks

On the other hand, GM has its own reasons for wanting to make this a short-term work stoppage: its customers.

“What [the strike] causes is difficulty in the showrooms. They do have [the Chevrolet Equinox] sourced elsewhere through production plants in Mexico, so they can backfill for specific customer requests. But what happens is a consumer comes in and wants silver with leather and a certain package, and that specific request might not be able to be met with the existing inventory,” said Kristin Dziczek, director of the industry, labour and economics group at the Center for Automotive Research in Ann Arbor.

“We have a lot of choice in our market right now, especially in this hot segment, the Equinox sells very well. If you go out and you need a car today and you can’t get exactly what you want at your Chevy dealer, you’re going to go to Ford, or Nissan, or Toyota to find what you need.”

Tweet This
Story continues below advertisement

Nearly 3,000 autoworkers walked off the job late Sunday night after Unifor Local 88 and GM were unable to reach an agreement.

READ MORE: GM hit by strike as autoworkers walk out at Ingersoll, Ont. CAMI plant

Although officials say progress has been made, they also say both sides have failed to find common ground on major issues.

The union is fighting for more money and job security, and is asking for contract language that makes the CAMI plant a lead producer of the Chevrolet Equinox.

“Job security changed dramatically in union contracts in the last few years. Job security [now means] making a product that consumers want to buy. Inasmuch as that is true, the CAMI plant has job security. This is still gong to be the main production source for [the Equinox] vehicle as far as we can see. Even though there will be production ramping up in two plants in Mexico, it’s still the home plant for this product. That’s how we get job security these days,” said Dziczek.

Asked in what other ways companies may try to ensure job security, Dziczek says they can offer certain protections but adds a lot of that changed after the last recession.

“They’ve tried to guarantee job security through protection language, through income security, layoff protection and things like that. Much of [those protections] became a lot weaker based on the U.S side of the border in the post 2007-2008 period,” she said.

READ MORE: CAMI strike impacts London parts supplier

CAMI workers have been working mandatory six-days-a-week overtime for the last seven years.

Last month, workers voted 99.8 per cent in favour of striking if a new deal wasn’t reached.

Dziczek says it could be six weeks before supply issues start showing up on lots, and adds the length of a strike usually defines how significant it is.

“It’s been a long time since we’ve seen an individual plant labour action like this, and we’re looking North America-wide. This is not high on the radar screen of most auto analysts right now. Most labour actions have been fairly short term. In the last decade, nobody has walked out for more than a few days, or a few hours in some cases. It depends on how long this goes on,” said Dziczek.

Story continues below advertisement

READ MORE: Workers ready for strike in CAMI Ingersoll labour dispute

The automotive factory opened in 1989. Its last major strike, which lasted five weeks, was in 1992.

The last contract talks, in September 2013, ended with 89 per cent of workers approving a four-year pact that extended benefits and other full-time perks to about 300 people who had been contract workers.