June 20, 2017 11:56 am

#TextULater campaign gaining steam in Burlington

#TextULater creator Sergeant Jared McLeod collects pledges from Assumption High School Students on June 5, 2017.

Halton Regional Police

An anti-distracted driving campaign is gaining steam in Burlington.

Halton Regional Police launched its inaugural #TextULater campaign on June 1, urging young drivers to leave their phones alone while driving.

Between June 5 and 9, more than 2,000 high school students in Burlington signed a pledge to do so.

READ MORE: Halton Police bring #TextULater pledge to Burlington high schools

More than 300 tweets, reaching some 306,000 Twitter users and making more than 3.2 million impressions, were also generated during the first week of the campaign.

Members of Burlington Fire Department join Halton Regional Police Service at Frank J. Hayden #TextULater event on June 8, 2017.

Halton Regional Police

Halton police say the second phase of public education campaign will have officers meet with area youth groups and run a booth at the Canada Day 150 event at Spencer Smith Park on July 1.

READ MORE: Is this the solution to distracted driving?

The #TextULater initiative is expected to roll out to high school students in Oakville, Milton and Halton Hills next year.

Halton police say 2,040 motorists were charged with distracted driving in Halton Region between Jan. 1 and Nov. 24, 2016.

© 2017 Global News, a division of Corus Entertainment Inc.

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