Olympian Lanni Marchant scores major endorsement deal
Lanni Marchant is recording firsts on and off the racetrack.
The London native has signed a marketing deal to become Under Armour’s first professional runner in Canada. Marchant holds the Canadian record in the marathon and half-marathon.
Marchant cemented her position as one of Canada’s premier runners last summer when she became the first Canadian to run in both the marathon and the 10,000m at the Rio Summer Olympics. The 33-year-old Marchant finished 24th in the marathon and 25th in the 10,000m.
Marchant, currently lives in Chattanooga, Tennessee where she is a criminal defense attorney. She set the Canadian record for the women’s marathon Oct. 20 2013 when she ran the Toronto Waterfront Marathon in exactly 2:28:00.
She previously won the bronze in the 10,000m at the 2015 Pan Am Games and is expected to compete for Canada at the 2017 IAAF World Championships this August in London, England.
NHLer and London native Drew Doughty also has a marketing deal with Under Armour.
The Baltimore-based sportswear brand has looked to increase its profile in the running community in recent years. Most recently, it became the title sponsor of Canada Running Series’ Eastside 10K in Vancouver.
U.S. sprinter Natasha Hastings, Jamaican middle distance runner Aisha Praught and U.S. long distance runner Nick Arciniaga as fellow runners with endorsement deals with the sportswear brand.
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