Canadian Toy Testing Council announces top toys

Santa’s elves – otherwise known as the children of the Canadian Toy Testing Council – have done their work and the results have landed in the form of the annual Toy Report.

The report is the result of months of testing by a small army of children who play with everything from traditional dolls and board games to new toys that revolve around apps and other technology.

Their analysis is the foundation of the Toy Report, which acts as a barometer of children’s changing play preferences and toy trends from year to year.

“We’re excited to be celebrating 60 years of testing toys,” says Liliane Benoit, executive director of the Council. “About 400 children have tested over 400 toys this season and are delighted to present their top choices.”
 
The Canadian Toy Testing Council has been testing toys since 1952, examining each model and evaluating, through the eyes of children, factors such as durability, safety and value. Their always-anticipated report, arrives just before holiday shopping kicks into high gear.

For toy companies, the Toy Council’s endorsement can mean increased sales.

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“Definitely it will help,” says Alexander Leshchik, director of Yago Pool Canada Inc., manufacturer of one of this year’s top toys. YAGO POOL: The Strategic Finger Billiard received one of this year’s coveted Children’s Choice Awards. Leshchik says the award is an honour. “We’re so excited about being awarded.”

This year’s results, announced at Algonquin College in Ottawa, included the following top -ranked (known as the Children’s Choice toys) toys: