The populist sentiment expressed by both men propelled them into power and ushered in a new face of politics.
“This was the average American voter saying, ‘the establishment can no longer help me. I feel insecure about my life, my livelihood. In fact, they’re not helping me, they’re stealing from me. We’re going to make change,’ and he tapped into that,” Toronto marketing expert Tony Chapman said during an interview on Global’s The Morning Show on Wednesday.
For some Torontonians, the president-elect’s meteoric rise into the White House seemed eerily reminiscent of Ford’s ascension to power at Toronto City Hall.
“It started with Rob Ford. The media ate him up. Trump must’ve figured, ‘if that clown can run Toronto, I should be a shoo-in for president,’” Sue-Ann Eastman tweeted.
“From the beginning I always said to take Trump seriously. Toronto managed a Rob Ford but this is a whole new level of scary,” Candace Forsyth added on Twitter.
VIDEO: Tony Chapman and Randi Rahamim offer their insights on why Donald Trump was able to win the election
Chapman said Trump managed to stay on message despite the scandals surrounding him throughout the campaign.
“I always say in marketing whether you’re selling soap or politics, it’s about head, heart and hands. Making yourself easy to understand, something that people feel about, taps into their deep-rooted insight, and make yourself easy to vote for or buy,” Chapman explained.
“What Trump did so very well throughout this whole thing is that he kept pounding at the fact the system is broken and he positioned his opponent as a crook and a cheater.”