Donald Trump victory elicits memory of former Toronto mayor Rob Ford

How did Donald Trump win the U.S. Election?
WATCH ABOVE: Mike Armstrong and Jeff McArthur break down how Trump won the U.S. election

Donald Trump will become the 45th president of the United States and Toronto can’t seem to ignore the similarities between the political rise of the real estate mogul and former mayor Rob Ford.

The populist sentiment expressed by both men propelled them into power and ushered in a new face of politics.

“This was the average American voter saying, ‘the establishment can no longer help me. I feel insecure about my life, my livelihood. In fact, they’re not helping me, they’re stealing from me. We’re going to make change,’ and he tapped into that,” Toronto marketing expert Tony Chapman said during an interview on Global’s The Morning Show on Wednesday.

Trump defied the polls which had former secretary of state Hillary Clinton in the driver’s seat heading into Tuesday night’s election.

READ MORE: Newspaper front pages day after Donald Trump shocked America 

Story continues below advertisement

For some Torontonians, the president-elect’s meteoric rise into the White House seemed eerily reminiscent of Ford’s ascension to power at Toronto City Hall.

“It started with Rob Ford. The media ate him up. Trump must’ve figured, ‘if that clown can run Toronto, I should be a shoo-in for president,’” Sue-Ann Eastman tweeted.

“From the beginning I always said to take Trump seriously. Toronto managed a Rob Ford but this is a whole new level of scary,” Candace Forsyth added on Twitter.

VIDEO: Tony Chapman and Randi Rahamim offer their insights on why Donald Trump was able to win the election

The Communicators on why Trump won
The Communicators on why Trump won

READ MORE: What President Donald Trump will mean for Canada

Chapman said Trump managed to stay on message despite the scandals surrounding him throughout the campaign.

Story continues below advertisement

“I always say in marketing whether you’re selling soap or politics, it’s about head, heart and hands. Making yourself easy to understand, something that people feel about, taps into their deep-rooted insight, and make yourself easy to vote for or buy,” Chapman explained.

“What Trump did so very well throughout this whole thing is that he kept pounding at the fact the system is broken and he positioned his opponent as a crook and a cheater.”