First he stripped off most of his clothes and then he spent several hours having his body covered with paint before sending pictures of himself out on social media.
For most politicians those sort of actions may spell an end to their career, but for Norm Letnik, B.C.’s minister of agriculture, it’s all part of the job
This week, Letnik took to social media with a photo of himself blending into an apple orchard to promote a new government initiative.
The Food Tax Credit was announced in February, and it offers Okanagan orchardists 25 per cent income tax credits if they donate certain agricultural products to registered charities like food banks and school meal programs.
Penticton Salvation Army staff are hoping the minister’s efforts will mean more donations for their food bank.
“We have been thinking about how some of the fruit stands will be closing down in the winter, so what a good chance for some of those folks to donate. It’s really a win, win. We receive food and they receive a tax credit,” Miriam Leslie said.
So far one local farmer has donated 3,000 pounds of apples to the food bank, after hearing about the tax credit.
The food donation tax credit runs until 2018.
~ With files from Neetu Garcha