Up next for millennials: ‘Lifestyle managers’ to do chores for them

Millennials have a pretty bad reputation for wanting their lives to be easy.

They’re portrayed as a group of social-media crazed and selfie-obsessed slackers. They’re also seen as lazy (perhaps that’s because they avoid eating cereal because it takes too much effort).

But instead of mocking them, a new condominium development in Melbourne, Australia seeks to woo Generation Y by easing the daily grind of life.

At Nord (No Ordinary Place), tenants will have access to a full-time “lifestyle manager” who will take on the mundane tasks they don’t want to do. They’ll do chores, sign for parcels, manage online grocery deliveries and pack groceries away.

READ MORE: Vancouver millennials have lowest discretionary income in Canada: Report

The lifestyle mangers will even help organize parts of the Gen Y-er’s life by booking personal training sessions and organizing social events within the building and recommending activities in the area.

They’re kind of like the concierges you’d find on the Upper East Side in New York City, except more focused on chores.

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Oliver Hume Property Funds’ development director Jason Wood told news.com.au the concept seeks to reduce the burden of everyday life for Gen Y.

“Today’s generation are about doing things now and having it done so they can move onto the next thing, they don’t want to be stuck doing chores, they want to be out there socializing and spending time with friends,” Wood said of prospective tenants.

Tweet This Click to share quote on Twitter: "Today's generation are about doing things now and having it done so they can move onto the next thing, they don't want to be stuck doing chores, they want to be out there socializing and spending time with friends," Wood said of prospective tenants.

So, essentially, less work time equals more play time.

READ MORE: Real estate prices not keeping millennials away from Metro Vancouver: report

Wood’s statement about how millennials want to live their lives is supported by data from Future Leaders Index 2015.

Speaking to Daily Mail Australia, he quoted the research as saying “65 per cent of millennials say they feel busy often or all of the time, and 61 per cent report having difficulty juggling all of the elements in their lives.”

And according to a new study published in Ad Week, all this young generation really wants is to take a break from “adulting.”

By including lifestyle managers in their property’s services, Wood went on to say he is hoping to create “a sense of community” and to ease “the pressure on daily life.”