TORONTO – Canada’s largest apparel brand is making a big push south of the border.
Loblaw owned clothing line Joe Fresh brand announced Wednesday its partnership with U.S. retailer JCPenney, and the opening of 700 shops across the country.
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Starting in April 2013 the Joe Fresh brand will be available in newly renovated JCPenny stores, as well as online.
“We are extremely proud to partner with one of America’s most iconic department stores, especially as they embark on a retail transformation headed by visionary CEO Ron Johnson,” Joe Mimran, Creative Director of Joe Fresh, said in a press release.
The Joe Fresh brand has more than 300 locations across Canada and six locations in New York and New Jersey
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