As the media world evolves, the digital audience is looking for information where and when it’s most convenient for them. With that in mind, Global News has begun publishing all of our stories on Facebook’s Instant Articles platform.
The articles will also continue to be available at globalnews.ca.
Instant Articles allow our audience to get the best possible experience when reading our stories and viewing our videos on Facebook’s mobile app. A large percentage of our readers come to us from Facebook, and most of those visit via Facebook’s mobile app.
With Instant Articles, those readers can see the whole story from within the app, with a customized template that delivers our journalism up to 10 times faster than a standard mobile web page, in a format specifically designed for the Facebook platform.
From the Facebook app, you can see if there is an Instant Article version of a story by looking for the distinctive lightning bolt in the top right corner of the picture within the post.
The benefits of Instant Articles are numerous: faster load times, easy-to-read formats designed for mobile, supported by advertisements specifically designed to suit the Facebook environment without interrupting the readability of the articles. The layout is clean and easy to understand. In short, it’s the optimal experience for our Facebook audience, designed with the reader in mind first.
Publishing on platforms like Facebook’s Instant Articles allows Global News to adapt to the changing needs of our users. As web browsing shifts to a predominantly mobile environment, it’s incumbent on us to continue to provide the best-possible experience across all platforms. By presenting our original reporting and national coverage on a platform customized for a mobile, social audience, we’re building the best stories on the best platforms, wherever you find Global News.
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