Drinking responsibly ‘easier than you’d think’: new Alberta ad campaign

EDMONTON — A new ad campaign aimed at young Albertans suggests drinking responsibly is “easier than you’d think.”

The Alberta Gaming and Liquor Commission launched its “Enjoy Responsibly” campaign Monday. Its goal is to inform and educate young adults on what drinking in moderation really means.

“We are promoting a culture of moderation and ensuring young Albertans have the information they need to make responsible drinking choices. The tie-in to Canada’s Low-Risk Drinking Guidelines provides a valuable opportunity to create greater awareness for both genders on how to enjoy responsibly without long-term health effects,” president and CEO of the AGLC Bill Robinson said.

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Canada’s Low-Risk Drinking Guidelines recommend women drink no more than two drinks a day or 10 per week. It’s recommended men stick to three drinks per day or 15 per week. The guidelines also allow for an extra drink on special occasions.

READ MORE: Albertans drinking, gambling more than ever, despite slump in economy

The ad campaign will be featured in bars, campuses and movie theatres across Alberta. Digital and social media ads will also run throughout the province.

The AGLC said over 85 per cent of Albertans already drink responsibly.