October 30, 2014 1:48 pm
Updated: October 31, 2014 3:33 pm

‘Thanks Alcohol!’ New Alberta awareness campaign targets binge drinking

Alberta Gaming and Liquor Commission's 'Thanks Alcohol!' campaign. October 2014

Supplied: AGLC

EDMONTON – A new awareness campaign is using posters showing people in bad situations following a night of binge drinking to educate people about the issue.

The campaign – titled ‘Thanks Alcohol!’ – was created by the Alberta Gaming and Liquor Commission (AGLC).  It officially launches on Friday and will run until Nov. 24.

The posters show a young woman in a very emotional state, a man with injuries from a fight, another man vomiting on someone, and two people in bed together looking quite awkward.

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The AGLC says the campaign targets binge drinking “in a clever way” to remind young adults “they need to think about their drinking choices.”

“We went out with an edgy creative campaign to really demonstrate the types of situations you can find yourself in as a young person if you’re not on your guard and you’re not really paying attention to the amount that you’re drinking,” said AGLC President Bill Robinson.

The ‘Thanks Alcohol!’ website includes the tagline: ‘it can’t always be the alcohol’s fault.’

WATCH: AGLC President Bill Robinson appears on the Morning News to talk about the new ‘Thanks Alcohol!’ awareness campaign. 

READ MORE: Scientists suggest some prefer alcohol more than others 

There is also a quiz posted online to determine what kind of drinker you are.

“The quiz is a bit of a fun way to bring a very important point home,” said Robinson.

“It’s a way of going [online] and really asking yourself some questions through the quiz and really seeing the type of ways you can go out and exercise moderation.”

Robinson said the campaign targets the 18-24 age group.

“If you find yourself overindulging or you find yourself in a situation you’re not comfortable with, you should really review your choices.”

The site also includes tips on how to take control – like eating a full meal, slowing down the alcohol consumption, setting aside a specific amount of cash for the night, and making sure you’re with a good group of friends – and links to other resources.

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