If you have been buying dual mountain passes at Big White and Silver Star, those days are gone.
On Friday, CHBC News confirmed that Big White and Silver Star are no longer affiliated due to a corporate restructure. The separation became effective on Friday.
The announcement was made in a memo sent to staff and addresses the economic implications this could have on the mountain resorts.
The memo can be seen verbatim below:
STAFF ANNOUNCEMENT
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As part of a corporate restructure Big White and Silver Star are no longer affiliated. This means effective June 1, 2012 Big White Ski Resort Limited and Silver Ski Resort Limited will no longer offer dual mountain season passes or joint lift ticket programs. The two companies will now run independently of each other. For the transition period our joint marketing and sales team will work outside of the Okanagan Valley in efforts to increase destination resort visits. Any questions you may have should be directed to your General Manager.
This is obviously going to have some repercussions within the market place as a lot of people have done a dual mountain holiday but the decision has been made and now we must move forward and concentrate on the launch of my1pass, details of which I forwarded to everyone earlier.
PUBLIC ANNOUNCEMENT
To all our loyal season pass holders, as part of a corporate restructure Big White and Silver Star are no longer affiliated. Effective June 1, 2012 Big White Ski Resort Limited and Silver Ski Resort Limited will no longer offer dual mountain season passes or joint lift ticket programs. All passes will be sold on individual resort bases. Pass holders will be offered industry standard discounts at each resort and at other resorts promoted through the Canada West Skiers Association. Standard lift ticket discounts of 25% will be offered.
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