Now trending: National Cleavage Day

TORONTO – National Cleavage Day was trending on Twitter Friday, but is it feminist or sexist?

Started in 2002 and held at the end of March or early April each year, it’s intended as a light-hearted celebration.

Wonderbra is the sponsor, and the Huffington Post reports the company saying: “We view this day for women to acknowledge that their cleavage is something unique and encourage you all to be proud of it.”

Take a look at social media reaction ranging from support to complaints of sexism, and see what men contribute to the conversation.