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By the numbers: Valentine’s Day

TORONTO – Love it or hate it, Valentine’s Day is perhaps one of the most romantic days of the year.

According to a recently released BMO survey, consumer spending in Canada leading up to Valentine’s Day increased solidly from 2010 to 2011. In 2010, Statistics Canada says a total of $1.6 billion in women’s lingerie and sleepwear was sold in Canada. 

From chocolates and flowers to romantic dinners and jewellery, how much are Canadians willing to spend on Valentine’s Day?

Based on both Statistics Canada and National Retail Federation results, here are some of Cupid’s latest love stats:

CHART: Average amount a person will spend on this Valentine’s Day (scroll your mouse over individual pie piece to view amount in dollars)


 

CHART: Amount Canadians spent in total on gifts in 2011, in billions (scroll your mouse over individual pie piece to view amount in dollars)


 

CHART: Percentage of paycheque spent after you took your friend’s advice and broke up with your significant other right before the holiday  

Percentage of paycheque spent after you broke up with your significant other right before Valentine's Day (amount is in per cent)
 

Other fun facts include: 

  • 52 per cent – Number of Canadians who are single (includes couples that are not married).
  • 12.0 million – The number of stems of roses produced in Canada in 2010. This represents a million bouquets of a dozen roses each.
  • 30 per cent – Number of men who indicated issues relating to Valentine’s Day causes them more stress versus women, who came in at 10 per cent.
  • Saskatchewan – At 19.3 per cent, this province leads the rest of the country in spending on Valentine’s Day.

If you cannot afford to spend the money on lavish gifts, do not fret. According to Credit Cards Canada, the number one best Valentine’s gift in Canada and the U.S. is time spent together.

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