Advertisement

‘The Simpsons’ fictitious Duff Beer to become a reality: reports

View of Duff beer bottles during an event on August 17, 2012, at a bar in Bogota, Colombia.
View of Duff beer bottles during an event on August 17, 2012, at a bar in Bogota, Colombia. GUILLERMO LEGARIA/AFP/GettyImages

Can’t get enough of that wonderful Duff? Good news — you may be able to taste the famous fictitious brew in the future. The owner of The Simpsons television show wants to make Duff Beer a reality.

While bootlegged versions of the beloved cartoon beer have popped up in the past, 21st Century Fox is getting into the brewing business – profiting on the popularity of The Simpsons brew and ensuring copycats are stomped out for good.

As reported by the Wall Street Journal, the beer will launch in Chile – where rogue Duff has been rising on the market. The company tried to crack down on the unauthorized versions, police seized thousands of bottles. But now, if Duff Beer goes from fiction to reality, the company can claim trademark on it.

And what started as a battle over intellectual property may soon become an international business.

Story continues below advertisement

Jeffery Godsick, president of 20th Century Fox’s consumer products division, said the brew could go global.

“I think there’s potential to have Duff everywhere in the world,” said Godsick.

Does that everywhere include Canada?

It’s too early to tell.

Fox hadn’t responded to a Global News request for comment by time of publishing. However, according to the Wall Street Journal, there are plans to roll out the beer beyond Chile to more of South America and Europe “by early next year.” Expansion to North America, it appears, hasn’t been ruled out.

Currently, visitors to Universal Studios Florida can try Homer’s favourite beer at the Duff Brewery beer garden in the park.

But how the Fox-licensed beer will taste still isn’t known. The company is reportedly working with a brewmaster to get the lager just right.

Story continues below advertisement