WATCH: A B.C. business has taken its product from the ocean to the arena and beyond. Elaine Yong reports.
Netex Canada Netting’s website is as bare bones as it gets.
No company description, no expansive photo galleries—just a short description of what the B.C. company provides, and how to get in touch with them.
But the lack of online sophistication bellies their success.
“We’ve done everything by trade shows and word of mouth, and we’ve been busy the last 18 years,” says owner Mark Wilson.
Wilson grew up in Delta, expecting to make a career of commercial fishing just as generations of his family did before him. However, the decline of the business in B.C. led him to think of other ways his skillset could be used.
Turns out, the strong yet thin fiber his family developed is highly desirable for batting cages, driving ranges, NHL arenas, and plenty of other recreational areas.
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Companies seem to agree. Netex is constantly expanding, and is in negotiations to supply nets for the 2018 Winter Olympics in PyeongChang. With just six employees—the majority of which are family members—Wilson will need to find more employees or automate tasks sooner rather than later.
It’s a good problem to have.
“Fishing is basically an industry for older guys now,” says Wilson.
– With files from Elaine Yong
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