WATCH ABOVE: A clip of Adam Jesin’s “Northern Funk”
With mentions of Kyle Lowry, DeMar DeRozan, and Lou Williams, along with many shout-outs to Raptors superfan Drake (and yes, even his famous lint-rolling incident), the song and accompanying video is generating a lot of buzz online and appears to be working at getting people excited.
This is not Jesin’s first time down the sports parody path. In March he released “All About Those Jays,” a spoof of Meghan Trainor’s “All About That Bass” to help kick off baseball season in Toronto. It has been viewed close to 50,000 times on YouTube as of this writing.
The Raptors unveiled their #WeTheNorth campaign during the playoffs last year which quickly caught on as a marketing tool for the team and its fans. Only time will tell whether #NorthernFunk will replace it as the Raptors official battle cry. For now the two are helping give “Canada’s team” a big boost across the country.
Watch the full video for “Northern Funk” below.