WATCH: Starbucks, one of the biggest coffee chains in Canada, has decided to go beyond lattes and add beer and wine to its menu. Robin Gill has the details.
TORONTO – Fancy a glass of Pinot Grigio or a pint of cold pilsner? Soon, you won’t have to look any further than your local Starbucks.
The world’s largest coffee chain says it plans to serve wine and beer at some select Canadian locations by the end of the year.
The pilot program, called Starbucks Evenings, will offer customers a menu of wine, beer, and small plates like olives, nuts and cheese after 4 p.m.
Specific locations for the program have yet to be confirmed, a Starbucks Canada spokesperson says.
The company first tried out the concept in some U.S. cities earlier this year as part of an aggressive push to expand into other offerings besides coffee. Starbucks already sells sandwiches, salads and specialty drinks. It has been trying to capture more sales throughout the day, instead of just those rushing in for their early morning caffeine fix.
Starbucks says it will also launch a new bakery line called La Boulange in Canada, starting on March 3.