TORONTO – The Toronto Blue Jays unveiled their brand new logo and jersey on Friday.
The logo – though technically new – is a throwback to the logo used in the late-1980’s and early 1990’s. The last time the Blue Jays won the World Series.
The re-design was also meant to capture the Canadiana of the Toronto Blue Jays organization. Paul Beeston, the President and CEO of the Toronto Blue Jays said the new logo is, “Updating our original logo, the strong affinity to go back to ‘Blue’ and returning the red Maple Leaf to the primary mark recognizes the classic look of which we feel baseball logos and uniforms should consist.”
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According to the release sent out by The Toronto Blue Jays, the new logo was designed to “respect and recognize” the history of the Blue Jays in Toronto.
The throwback to the old logo continues, not just in style but in colour. According to the release, the designers utilized, “the original elements of the past, the “Blue” has been returned to the Blue Jays, and is reflective in all three uniforms.”
The Blue Jays will play their first game in the new jersey on April 5, 2012 – Opening Day – when they take on the Cleveland Indians.
Watch the unveiling below:
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