TORONTO – A recent survey conducted by mobile dating app Clover found a huge increase in women signing up for their service who are already in a relationship.
The survey looked at December data from 150,000 Clover users and found a 300 per cent increase in sign-ups from attached people, with 33 per cent more women in a current relationship than men joining.
Data also showed that men and women who earn less than $60,000 per year were two and a half times more likely to look for a partner while attached to someone else.
“We think it’s safe to say that people are not just shopping for gifts over the holidays, they’re also thinking about making big changes in their lives.” says Isaac Raichyk, CEO of Clover. “We think financial strain, seasonal depression and peer pressure might all play a role.”
Clover has grown their subscriber base by 196 per cent a month since launching in April. The app, which allows users to find dates by place and time, is free to download with their premium service starting at US$9.99 per month.