CALGARY- A controversial radio contest designed to get people talking may have backfired for a Calgary radio station.
Amp Radio has come under fire for its Bank It or Burn It promotion, which sees participants head to Facebook to vote on whether they should keep or burn money. Those who work at the station admit they thought respondents would vote to keep the $5,000—instead, 54 per cent voted to burn it during the first round of voting last week.
The result—and the fact that the station followed through on its promise and put the cash in the incinerator—incensed Calgarians, who thought the money should have gone to charity instead.
The stunt also didn’t go unnoticed by advertisers. On Friday evening, Ford Canada confirmed to Global News that it had halted its contract with the station.
Ford would not reveal how much the contract had been worth.
The second round of the promotion happened Friday morning, and participants voted 91 per cent in favour of banking the money. The station gave $10,000 to a woman who entered the contest, and donated $10,000 to the Miracle Wish Foundation.
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