Fresh off the news wires, one of the world’s most famous star-couples is kaput.Barbie and Ken are through.
The renowned, disproportionate blonde bombshell has been dumped by her life-long anatomically-incorrect boyfriend.
But, you won’t find this story in the pages of the National Enquirer: Greenpeace International was the first to break this shocking news.
Apparently, Barbie has quite a bad rap when it comes to the environment.
Greenpeace is taking on Barbie’s manufacturer,
Mattel, arguing the boxes the popular doll is packaged in are linked to rainforest destruction in Indonesia, which boasts the third-largest rainforest in the world.
A company called Asia Pulp and Paper (APP), which Greenpeace labels “Indonesia’s most notorious rainforest destroyer,” supplies the cardboard packaging for many toy companies, including Disney, LEGO and Hasbro.
Barbie and Mattel are being supplied with packaging by Asia Pulp and Paper which is on a barbaric mission to destroy Indonesian rainforests and put the Sumatran tiger and orangutans at risk," said Richard Brooks, coordinator for Greenpeace Canada’s forest campaign.
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The campaign against Mattel began Tuesday online and with some American Greenpeace activists spreading a banner across the top of the toy company’s El Segundo, California headquarters.
The message, from Ken: “Barbie: It’s over. I don’t date girls that are into deforestation.Police arrested a number of activists, including a human Barbie driving a pink skip loader toward the Mattel building.
But, Greenpeace’s message is set to go viral online, where Ken now has his own Facebook page, urging people to “unlike” Barbie and a YouTube video showing the plastic meterosexual horrified by his long-time girlfriend tearing through precious Indonesian forests with a chainsaw.
It’s not too big of a surprise that Mattel is unhappy with the campaign, issuing a statement Tuesday, reading: Playing responsibly has long been an important part of Mattel’s business practices….
We have been in communication with Greenpeace on a variety of paper-sourcing issues. We are surprised and disappointed that they have taken this inflammatory approach.
The campaign should also catch the eyes of Canadian Barbie fans. According to Brooks, APP paid approximately $300 million for five pulp mills in Western and Atlantic Canada
*With files from Postmedia News Service and the Los Angeles Times
Check out Ken’s break-up with Barbie in the video below.
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