Mondelez Canada Inc. says it’s no longer producing Jersey Milk chocolate bars.
Spokesperson Pierina De Carolis says the confectionary company’s decision to cut the product came after a portfolio review showed consumers have shifted to buying other pure milk chocolate bars like Cadbury Dairy Milk.
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De Carolis says in an email that Jersey Milk was only produced in Canada.
She adds the end of its production will not result in any job cuts.
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Jersey Milk dates back to 1924, when it was developed by Canadian dairy brand William Neilson Ltd.
A series of acquisitions left the bar under the purview of Mondelez International, which has a downtown Toronto Cadbury chocolate factory, employing nearly 400 workers.
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