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Hamilton’s Prom Project 2024 expected to serve close to a thousand at Sir Winston Churchill High

Photo of donations to the 2023 edition of the Prom Project in Hamilton. @PromProjectHam / Twitter

The chair of Hamilton’s Prom Project expects some mayhem in the gym at Sir Winston Churchill High this weekend as students try to find the perfect outfit at a pop-up shop.

Cathy Weaver Elementary School teacher Kelly McLaughlin says about a thousand students are likely to take part in the initiative that started a decade ago to promote inclusivity.

“They walk in, they’re greeted by a personal shopper who assists them with their size and what are you looking for,” she explained. “Then they have about an hour to find their perfect outfit.”

@PromProjectHam / X

McLaughlin says the first edition ten years ago was less than half the size of Saturday’s upcoming show but operated in a similar fashion offering free selections through donations from two dozen businesses that contributed.

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“We started collections in February and have about 100,000 outfits right now all in this small walk-in closet,” said McLaughlin

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Donation boxes were set up at 25 businesses across Hamilton during the 2024 campaign.

The Prom Project takes in donations of new and gently-used formalwear. It often sees a shortage in smaller-sized up-to-date clothing for boys, and larger-sized dresses for girls.

Some 150 volunteers are expected to put in time during the event at Churchill between 9 a.m. and 4 p.m. April 13.

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