FENDER PRESENTS: THE HIGHWAY SERIES TEST DRIVE AT RUFUS GUITAR SHOP

Fender Presents: The Highway Series Test Drive will be open to the public for one day only on Wednesday, November 15, providing a unique opportunity for a hands-on experience with the brand’s newest acoustic guitar line, the Highway Series. Music lovers and guitar players of all experiences are invited to attend! WHAT: Fender invites music lovers to try out the new Highway Series guitars in person at Rufus Guitar Shop. Demos will be led by singer/songwriter and Fender Artist Julia Rizik, who will showcase the true capabilities of the newest acoustic offering alongside the Fender team. The event will also include door prizes, giveaways and more! Every attendee can enter a raffle to win their own Highway Series acoustic guitar. WHEN: Thursday, December 7 from 3pm – 7pm WHERE: 2621 Alma St, Vancouver, BC V6R 3S4, Canada About Julia Rizik: Indie, country-turned-pop artist Julia Rizik is a Phoenix native who began singing at age 11 and writing her own original music at age 12. At the age of 14, Julia began her partnership with Fender and worked toward the release of her debut pop single “HUMAN” in December 2020. About the Highway Series: Historically, acoustic guitars have been characterized by large and bulky body shapes, but the Highway Series challenges this industry standard. Drawing inspiration from Fender’s groundbreaking history of transforming the electric guitar landscape, the Highway Series is set to redefine the acoustic guitar experience. At its core, the Highway Series is a multi-purpose guitar, carefully crafted to cater to the diverse needs of modern musicians. This innovative instrument streamlines the way artists can utilize it on stage, providing exceptional versatility while also offering a unique advantage for musicians during the songwriting process. The Highway Series strikes a harmonious balance between modern innovations and the timeless appearance of traditional guitars. It embraces the best of both worlds, combining cutting-edge acoustic-electric technology with the classic and familiar look of a traditional guitar. The result is an instrument that not only stands out on stage but also inspires musicians to explore their creativity in more intimate, quiet settings. Crafted with either a solid Sitka spruce or genuine Mahogany top inlaid into a fully chambered Mahogany body, Highway Series guitars are engineered with a proprietary internal architecture including a tapered floating X bracing pattern and inventive thinline design, producing remarkable resonance and dynamic, organic tone. The Fender Highway Series represents not a revision, but a re-imagining of the acoustic experience, inviting players to throw away the map and get lost on the open road of creativity.