TORONTO – If there is one sentiment that most Canadians share it’s not to mess with hockey – and that includes how we watch our beloved sport.
But thanks to a 12-year, $5.2-billion agreement between Rogers Communications and the National Hockey League for the league’s broadcast and multimedia rights, that will soon change.
The NHL says the deal gives Rogers national rights to all NHL games, including the playoffs and Stanley Cup final, on all of its platforms in all languages. As part of the deal, Rogers says CBC will continue to air its iconic “Hockey Night in Canada” broadcast and that the TVA network in Quebec has all of the Canadian French-language multi-media rights.
Reaction to the announcement took over social media channels Tuesday morning.
On Twitter 9 out of 10 of the trending topics in Canada were related to the NHL and Rogers deal, including #NHL, Rogers, Sportsnet, HNIC (Hockey Night in Canada), CBC, and TSN.
But the many were taking to Twitter to express their disappointment in the deal.
Nervous about how Rogers-NHL deal will affect people like me who consume a lot of hockey OTA, especially nightly coverage during playoffs.—
Matthew Scuby (@mscuby) November 26, 2013
Rogers sportsnet better start training they're commentators for the new NHL deal! Because my God are they awful! NHL what are you thinking—
Jarrod Evanyshyn (@JarrodEvan) November 26, 2013
I honestly think I might sit down and cry about this NHl/Rogers deal.—
Courtney (@hockeyjunkie8) November 26, 2013
Many seemed to be mourning the loss of TSN hockey coverage.
Sad day for hockey fans. TSN shut out of NHL broadcasts for the next decade. Rogers has broadcast rights. Look out NHL Center Ice charges.—
Donny Graham (@donnyg1) November 26, 2013
But some had a more positive outlook towards the change, a few pointing out that the league’s promise to ensure no further regionalization of games or local blackouts is a positive change for consumers.
Love em or hate em (I'm not much of a fan), gotta admire Rogers and Sportsnet for taking total control of NHL hockey broadcasting in Canada—
Aaron Greenfield (@Greeny_snipes) November 26, 2013
I actually love this deal that has come together by the NHL and Rogers and CBC, I think its going to work out really well—
Jordy Cunningham⚾ (@CunninghamJordy) November 26, 2013
© Shaw Media, 2013