HALIFAX – Nova Scotia cabinet minister Marilyn More is defending her decision to launch a controversial sexual consent ad campaign.
On Thursday, More, the Minister for the Status of Women, said she is worried about a public health crisis regarding sexual consent, and she felt young people would respond to the campaign.
The ads, which are displayed at local bus shelters, feature a prominent “Do me” declaration. Upon closer examination, the ads actually read “Do me a favour and leave. Hear what she’s really saying. Sex without consent is a crime.”
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A teen recently said the minister had told her she would not put the ads up. However, More says based on further research with young men, who responded to the ads, she made the decision to publish them.
“I think perhaps I spoke too quickly, but I am mature enough to know that the best interests of young people are our main priority here in Nova Scotia,” she said.
“When I heard other information, particularly from young men — who we want to impact — that that is the way to go, we tweaked the campaign.”
More said she stands fully behind the marketing campaign, which is meant to target males between the ages of 16 and 25.
She plans to meet with the initial focus group next week.
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