TORONTO – When it comes to the world’s most reputable countries, Canada tops the list for the third year in a row according to a study released Thursday by the Reputation Institute.
The study, conducted between January and March of this year, asked 27,000 people across all G8 countries to give their opinions on 50 countries. Questions ranged from how much people admired and trusted the country to a country’s overall reputation.
Canada scored a 76.6 out of 100. Sweden was a close second with a score of 76.5. Switzerland (76.3), Australia (76.1), and Norway (74.1) rounded out the top five.
“A country’s reputation is its personal calling card. We’re not just inviting the world to visit us; we’re capitalizing on our positive reputation to open new doors and create new opportunities for Canada, such as the impact of the business-events travel sector on our economy,” Michele McKenzie, president and CEO of the Canadian Tourism Commission told the Reputation Institute in an interview.
The five worst countries were Russia (36.7), Nigeria (34.0), Pakistan (28.8), Iran (22.6), and Iraq (21.2).
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