WATCH: The commercial made by Graham and Nelson Talbot that was shown in the Super Bowl
A 25-year-old filmmaker from Maple Ridge is “over the moon” after his commercial was shown on one of the world’s biggest stages.
Graham Talbot’s commercial “When Pigs Fly” was selected as one of the two winners of Doritos annual “Crash the Super Bowl” competition, where people around the world submit their 30-second films in hopes of it being seen at some point during the game.
As one of the 10 finalists, Talbot was flown to Arizona to watch the game in person – but he didn’t know it had been selected until it aired.
“They had told us it’s going to be the second commercial in a certain commercial break,” said Talbot. “I’m waiting I’m waiting, it doesn’t come up, and then it happens again, so you’re getting super nervous. There’s no payoff. And then the third time it finally happened. I exploded with emotion. It was an incredible feeling, I can’t describe it.”
“It’s like five exclamation marks. I don’t even think I can remember what happened in that moment.”
Talbot didn’t win the million dollar grand prize chosen by the people, but as the first prize winner chosen by Doritos, he gets US$50,000 and undoubtedly a big boost in his fledgling career.
“I don’t really know what’s in store and I don’t know what’s going to happen the next few days, but I would think getting a spot the Super Bowl will help things a little bit.”
Talbot and his twin brother Nelson came up with the concept – a young boy who wants Doritos but can only get them if pigs fly – in a couple hours in their parents’ hot tub. The two went to Simon Fraser University’s film school and shot the commercial in Aldergrove. It cost $1,200 to make, “with a lot of volunteer help by friends and family”, according to Talbot.
Now the two brothers will celebrate their win, and respond to all the well-wishers who have congratulated them for their win.
“There’s so much support out there. It’s overwhelming and awesome,” says Talbot.
“There’s so many texts to respond to.”
WATCH: Global profiled the Talbots and the other Vancouver-based finalists last month