VANCOUVER – The Supreme Court of Canada has struck down the B.C. College of Pharmacists bylaws to once again allow British Columbians to collect reward points on non-government funded pharmacy prescriptions.
Since Dec. 2, 2013, customers have not been able to earn loyalty rewards on prescriptions, including Safeway’s AIR MILES® and Club Thrifty Foods Points.
Sobeys launched a legal challenge the ban.
“We are delighted that as a result of our efforts, Safeway and Thrifty Foods’ pharmacy customers will once again be able to earn the rewards they enjoy to enrich their lives, help buy products and travel,” said Sandra Aylward, vice president, professional and regulatory affairs, Sobeys Inc.
“Safeway and Thrifty Foods will now move quickly to reinstate our Safeway AIR MILES and Club Thrifty Foods Points reward programs so that pharmacy customers at both banners will once again be able to earn rewards on their non-government funded pharmacy purchases,” added Aylward.
Thrifty Foods has announced that they are ending their club points program on Sept. 9, 2014 and partnering with AIR MILES. Starting Sept. 10 customers will no longer be able to swipe their Club Thrifty Foods card or redeem your Club Thrifty Foods points in-store but they will be able to collect AIR MILES.
British Columbians that shop at Safeway, Thrifty Foods and Sobeys stores will also continue to earn loyalty rewards for purchases made throughout the store.
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© Shaw Media, 2014