Cineplex is rolling out a VIP experience that will guarantee moviegoers the best seats in the house—for a price.
The Canadian theatre chain is launching a pilot project in Toronto that will charge customers an extra $2 for reserved seats in the two middle rows.
“You can reserve online,” says Mike Langdon of Cineplex. “It also offers a luxury recliner.”
The pilot project will determine whether consumers are ready to pay a little extra for better seats in a regular theatre.
It’s the chain’s latest effort to create premium movie experiences and comes as Cineplex is expanding its adults-only VIP theatres, which offer a licensed lounge, higher quality food and more comfortable seats.
Despite a surcharge of $7, Cineplex says the VIP theatres have been well received.
-with files from Sean O’Shea