I get inundated with surveys in the New Year and tend to ignore them. But I thought I would share the most interesting ones that reflect a bit of Canadiana. Enjoy!
CANADIANS WORK ANYWHERE SurveyMonkey commissioned by www.Epson.ca found that among its 500 Canadian customers a 35.9 per cent of men identify with Superman at work while 21 per cent of women identify with Wonder Woman. It also found that 59 per cent of all respondents have taken business calls in the bathroom, 29 per cent from bed and 7 percent have dealt with work calls at weddings or funerals. One third of respondents are comfortable with someone checking e-mail frequently in a meeting as long as they’re asked about it first.
IS THE BUSINESS CARD DEAD? Not Canadian but too interesting to pass up. Tech startup www.DesignCrowd.com surveyed over 1,000 small business owners in the US, UK, and Australia with rather surprising results. 9 out of 10 still hand out business cards when they meet new contacts and 67% either immediately entered the details into their smartphone, or placed the card in a rolodex.
ADULTS MOBILE HABITS The Futures Company conducted 575 online interviews for among adults (ages 18-54) for McAfee Canada on private data sharing habits of Canadians. 1 in 10 Canadian adults film adult content on their mobile devices while. 23 per cent of respondents have taken their partner’s mobile device to see other content stored on it, including messages and photos. 68 per cent of men and 62 per cent of women protect their mobile devices with a password or passcode while 16 per cent of respondents have sent racy or sexual content to a total stranger.
CANADIAN KIDS HAVE BETTER BASIC LIFE SKILLS Internet services provider www.avg.com surveyed more than 6,017 parents of children across several age groups in the Canada, the US, UK, France, Germany, Spain, Czech Republic, Australia, Brazil and New Zealand scoring Canadian children higher than average in basic life skills. Canadian pre-schoolers for example, are much more likely to know how to operate a computer mouse than tie their own shoelaces, but twice as many at 28 per cent could tie their shoe laces. Elementary school Canadian kids are not as active with online social programs, messaging and email, down between 12 and 30 per cent. Generally, Canadian children aged 3 to 5 scored above average in life skills such as being able to write their own name 56 per cent compared to 38 per cent; ride a bicycle 65 per cent to 58 per cent; swim 32 per cent to 23 per cent ; and use a web browser 34 per cent to 28 per cent in addition to lower cell phone use at 16 per cent to 30 per cent But Canadian kids scored low in being able to make their own breakfast 21 per cent to 26 per cent.
WINTER BLUES WORKFORCE Toshiba Canada found that among 900 Toshiba tech enthusiasts, more than 55 per cent experience the mid-winter blues. Of those respondents, 80 per cent lean on technology at work to turn those frowns upside down and beat the winter blues. A new year means new technology as 37 per cent of respondents say their companies tend to purchase new technology in the first half of the calendar year. 62 per cent are hoping for new workplace laptops and 48 per cent are wishing for a workplace tablet. 51 per cent admitted to keeping music libraries on work devices while 57 per cent of employees said that they keep a stash of personal content on their workplace laptops and computers. On the cheery side, 56 per cent of respondents are using their laptops to research and plan their next vacation while 10 per cent find that watching NSFW (Not Safe For Work) video content keeps them chipper during dark months. Holiday photo memories are kept alive in 80 per cent of computer at work.
CANADIAN INSIGHTS TO FUTURE TECHNOLOGY This survey commissioned by Rogers Communications, conducted by Harris-Decima found the following insights amongst Canadians. · Connected concierge: Over a third (39%) expect apps to become their butler, to draw baths, cut the lawn, vacuum and even do their laundry. An app a day could keep the doctor away: Over half (52%) believe apps will connect them to physicians and 31 per cent think apps will even predict life threatening health issues. Mind e-reader: A quarter (25%) expect their devices to read their mood and help them communicate with their pets. · Steer clear: A majority (84%) believe that cars will anticipate accidents and provide weather alerts. · Cut the plastic and tap into purchases: By 2019, over half (61%) of Canadians expect to throw out their physical wallets, to be replaced with mobile wallets that include credit and debit cards, and personal ID. · Choose your own adventure: almost half (49%) of TV viewers believe we be able to alter a show’s plot via social media by voting in real time. Character copycat: Today we love Don Draper, and tomorrow we’ll look like him. The majority of Canadians (64%) believe they will eventually purchase products directly from live programming
BINGE TV WATCHING A recent survey of 3,078 adults aged 18 and older, conducted online by Harris Interactive on behalf of Netflix found that among nearly 1,500 TV streamers (online U.S. adults who stream TV shows at least once a week) 61 per cent binge watch regularly. A majority of 73 percent defined binge watching as watching between 2-6 episodes of the same TV show in one sitting. Most see binge watching as a welcome refuge from busy lives in addition to watching them in their own time schedule. More than one third will binge watch solo while a combined 51 per cent prefer to watch with at least one other person. 65 per cent of TV streamers said that if they took a digital time out, they would still want to watch TV and 80 per cent of TV streamers say they would rather stream a good TV show than read a friend’s social media posts.
ALL ABOUT SELFIES Virgin Mobile Canada’s “selfie-help” expert Jen Kirsch reached out to Canadians to find out that more than half of all Canadians, 53 per cent, have taken a selfie, with 59 per cent of Albertans admitting to doing the deed. 76 per cent of those selfie-loving Canadians are in the 18-34 age range. Why do Canadians take selfies? 44 per cent of Canadians take a selfie to capture a memorable moment; 33 per cent take selfies because they don’t have someone else to take the photo and 31 per cent take selfies to share a good photo of themselves. Selfies are gender ambiguous and 71 per cent rarely or never shared especially ones taken by men. What about selfies from stars? 67 per cent of people familiar with selfies, don’t care about celebrity selfies
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