Jean-Pierre Lacroix

Author Archives

• Mayor Ford’s new misfit branding initiative

  Welcoming Ben Johnson and Sam Tarasco may seem strange at first blush, but it is consistent with how Ford has positioned himself.

  Canada

  Apr 9, 2014
• Should there be a legal age to use social media?

  It's now become more convenient for teens to speak to a friend or family member via texting than meet face to face, or share intimate aspects of their lives in online forums, which can spread like wildfire.

  Apr 1, 2014
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• What’s your corporate rant?

  It can help define the ultimate challenge that a new perception and visual identity can help overcome.

  Mar 20, 2014
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• How Canada’s image is being redefined

  Rob Ford, Justin Bieber and our athletes are helping redefine Canada on the international stage.

  Canada

  Mar 4, 2014
• Branding Canada at Sochi

  We have the "blink factor" - the use of visual cues such as shape and colour to attract attention at the Games.

  Canada

  Feb 11, 2014
• Apple’s next big move

  Will it become a stronger blend of technology and luxurious lifestyle thanks to Angela Ahrendts?

  Tech

  Jan 31, 2014
• Branding in an era of personalization

  Product offerings, incentives and messaging will be targeted to consumers’ precise and exact purchase behaviours, tracked over many years by their retail purchases.

  Canada

  Jan 20, 2014
• Is Air Canada’s loyalty program creating confusion?

  The communication is also not clear how this new branded program aligns with the current tiered Altitude offering, leading to more confusion about the program’s purpose and value.

  Consumer

  Dec 18, 2013
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• The biggest brand story of the year and what’s ahead for 2014

  The merger between Shoppers Drug Mart and Loblaws could be the big brand story in 2014.

  Consumer

  Dec 16, 2013
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• Let’s rebrand Black Friday

  Black Friday sends the wrong message because it's rooted in how we perceive the colour black.

  Consumer

  Nov 28, 2013
• How to avoid losing your job when companies merge

  To survive and strive during this period of change, you need to think of yourself as a brand.

  Nov 19, 2013
• What Apple and Cineplex teach us about innovation

  How innovation drives these companies' success.

  Nov 14, 2013
• Can Toronto Mayor Ford’s brand be mended?

  He has taken the first step in the right direction.

  Nov 7, 2013
• Is the Raptors rebranding with Drake all style and no substance?

  It's a smart move that will deliver short-term results.

  Sports

  Oct 24, 2013