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Click to play video: 'Ford won’t ban surveillance pricing, but would tear retailers ‘to shreds’ in any case of ‘collusion’'

1:27 Ford won’t ban surveillance pricing, but would tear retailers ‘to shreds’ in any case of ‘collusion’

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Ford won’t ban surveillance pricing, but would tear retailers ‘to shreds’ in any case of ‘collusion’

April 16, 2026

Ontario Premier Doug Ford told reporters “No” on Thursday when asked if he would follow in the footsteps of Manitoba and ban “surveillance pricing” on groceries. Surveillance pricing is when personal data is used by corporations to increase the prices consumers pay for products both in-store and online. Asked if his response meant he is “okay” with grocery stores using surge pricing on basic food items, Ford was clear that he “did not say that” but that consumers should “let the market dictate” food prices.